Bulgari may be known for their high jewellery and fragrance but recently, they have been venturing into the skincare business. Late last year, Bulgari skincare arrived in the Asian market and boasts of the Bulgari Gem Essence as the ultimate ingredient to keeping your skin ravishing. So what is the Bulgari Gem Essence? It’s a formula containing “extracts of precious stones such as sapphire, malachite, tourmaline and citrine. To create the Bulgari Gem Essence, the gemstones are pulverized and liquified, and then added to active ingredients.” Bit of a waste of precious stones if you’re asking us but then again, maybe their lotion will give your face the dazzling diamond radiance of Edward Cullen. In which case Bulgari might have inadvertently tapped into the teenybopper market with a high disposable income.