Showing posts with label ad campaign. Show all posts
Showing posts with label ad campaign. Show all posts

Tuesday, January 31, 2012

Marni x H&M Campaign Image?


We’ve heralded our excitement about the H&M and Marni collaboration previously and with the news that Sofia Coppola shooting the print and television campaign, we had been eagerly waiting for the finished product. Nothing official has come from H&M yet but there is a print image on Fashionista via The Fashion Spot a couple days ago and we must say this has only fueled the anticipation. Commentors from The Fashion Spot and Fashionista believe the model to be Imogen Poots who was recently signed on by Chloe to be the face of their fragrance campaign. What do you think? Is it her?

Designed by Marni's founder and creative director Consuelo Castiglioni, Marni for H&M will be available in 260 stores worldwide and online as of March 8, 2012.

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Thursday, October 6, 2011

Fandom


Everybody say Happy Birthday to ShoeGeek! Here's to another kickass year together Geek-in-Crime!

Onto today's post... You all know that I love a good advertising campaign and I’ve always been a fan of the Mandarin Oriental’s He’s a fan/She’s a fan campaign. (Pun intended.) The latest celebrities to join are Kevin Spacey, Christian Louboutin and Sophie Marceau. Check out the behind the scenes video of the shoot with Mr Louboutin. I love how grumpy he looks when swinging on a chair waiting for the shoot to commence, kinda like a little kid in a photo studio. Finished campaign shot after the cut.

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Friday, September 16, 2011

Puzzler




I love a good ad campaign and when I see a print ad that makes me chuckle, I deem it good. Having worked as a creative in the ad industry previously, I've discovered it's much much harder to come up with good simple concepts that are iconic and can evolve. My go to campaign will always be Absolut where it's lasted a good 30 years and is still going strong with constant changes. This Lego ad by TBWA has a similar feel (TBWA also does the Absolut ads so maybe it's not a surprise.) It hits all the geek meters, Lego? Check. Wordplay? Check. (Well maybe not wordplay as much as a visual play on words) Appealing to all ages? Check. What do you think? Click on the images to enlarge to fully see the pieces needed to make the word below.

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Thursday, September 15, 2011

The Missing Leg


Rihanna shows Armani exactly what's under her umbrella, ella, ella... Sorry, excuse the stupid jokes. After the whole Megan Fox era of Armani underwear, I wondered what the brand would do with Rihanna. She's a babe, for sure, but few can top the pure, raw sex appeal of foxy Miss Fox. So, smartly, phtoographer Steven Klein added a set with some edge and metal -- it reminds me of the JG Ballard novel-turned-film, Crash. Which under normal circumstances, wouldn't be a compliment (bad book, bad movie, don't know why I've sat through both), but since it's Ri-Ri playing the amputee and not the terminally unsexy Holly Hunter... I'm sold. The single-legged Rihanna appears below.


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Monday, August 29, 2011

Dance Dance Revolution


Lanvin's fall campaign video is so delightfully camp, full of awkward grooving and beautiful clothing.

Couldn't NOT post this, after watching it in the office three times in a row. I need to learn me those moves. Don't get bored and stop watching, because the last part is the BEST part!

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Wednesday, August 24, 2011

China Red



I know y'all have major Asian model fever, so we can all ooh and ahh and dieee over the release of Lane Crawford's upcoming advertising campaign shot by Mert and Marcus, featuring not one, not two, not three or four Asian models, but FIVE long, lithe, alien-esque Chinese beauties. The line-up includes FeiFei Sun, Liu Wen, Ming Xi, Shu Pei and Xiao Wen Ju. The concept? Why fight beauty with scenery... when you can just put them all in a box and call it a day. The clothes, as usual, are le awesomeness, and no less than we've come to expect from the Geeks' favourite luxury department store, but I'm more enamoured with that striking red lip. Time to let the photos do the talking -- we have three campaign shots, 20 behind-the-scenes photos and a cute little teaser viddy -- and go experiment in the bathroom mirror while they are uploading. Enjoy! And click the photos to enlarge, we promote small image sizes on the blog for your better loading time.


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Monday, August 15, 2011

Nailed


The latest KIA campaign takes nail art to new levels. Using 1,200 bottles of nail polish, two hours of painting per nail, the advertising campaign for the KIA Picanto is apparently the world’s first nail-art stop-motion animation film. Behold the finished product. I am in awe.

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Friday, August 5, 2011

Shanghai'd


So maybe I'm not the biggest Shanghai Tang fan (though that's not to say I don't like the brand). I wouldn't live or die to see Hu Bing or Zhang Zhilin, either. I am, however, a huge fan of the work of mainland Chinese fashion and art photographer Chen Man -- which reminds me, must do a post on her personal work some time. And Chen is the woman who shot these wonderful images for Shanghai Tang's just-released fall-winter campaign featuring two of China's most well-known model faces. And since we all love a well-documented behind-the-scenes viddy, that's what we have up here too.

The clothing for this season isn't based on the usual muse, which tends to be a particular city or region from which inspiration can be derived. Instead, the idea is to embrace all of China and the fact that the country is quickly finding its footing in the global trend scene. What this means in a more practical sense is that, while Shanghai Tang has in the past preferred to march to its own beat, it will now purvey its brand of chinoiserie in the context of global style. To put it in plain terms, they've decided to get hip. And nothing really says hip like working with a top fashion photographer, especially if said fashion photographer happens to be the hottest little thing around, both literally and figuratively. Seriously, check out Chen Man's campaign photos and personal portrait after the jump -- she's as stunning as her work.





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Monday, September 13, 2010

Ebony and Ivory


When you work for a magazine, you know what a pain it is do put together paginations, flatplans, whatever you want to call them. You want your stories laid out nicely, and inevitably your seminal piece, the one that's going to get you your Pulitzer, is somehow laid right next to an ad for something like piano lessons for the elderly. That's a lie, piano lessons for the elderly don't have the budget to place ads in Prestige. Anyway, the point is that deciding what goes next to what is not as easy as it looks. But whoever stuck Tilda Swinton for Pringle of Scotland next to Kate Moss for Isabel Marant in September's Elle... is a genius. Both are icons, quirkily cool for some reason you can't really pinpoint (besides Miss Kate's hotness). And the look of the ads -- colour juxtaposed with black-and-white, close-up versus wide shot, conventional beauty against awkward elegance -- is so eerily complementary. Although I must say, I do like Tilda better. She's just so weird, how can you not?

Side note: ELLE iPad app out September.. PHWOAR I hope this is good.

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Wednesday, August 18, 2010

Thin is In


Given the fashion world's attempts to fatten up, between banning too-thin models and championing big-boobed corseted loveliness a la Marc Jacobs and Miuccia Prada this season... it's kind of scary to see the Proenza Schouler boys go the scary photoshop route with their first print ad campaign. I can't decide whether this is a case of virgin campaign creators overlooking the non-existent waist on the model (one of Ann or Kirby Kenny, the twins)... or if this is Jack McCollough and Lazaro Hernandez's convoluted way of asking Kiefer Sutherland to head-butt them again. I'm certainly ready to. No! BAM! One's! BAM! Waist! BAM! Is! BAM! That! BAM! Slim! And also, can I have a PS1 please if I stop head-butting you guys? No? BAM! Here we go again...

Images from Style.com, more shots plus a behind-the-scenes video after the cut.




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