Friday, March 6, 2009

iPhone apps

Every brand is jumping onto the iPhone apps wagon. Here's a select few that's come my way. Unfortunately, none of them make me jump up in excitement as it seems the content is very predictable and not using the full potential of the app idea. Interactivity is key but unfortunately static applications seems to prevail

CX Mobile
The name is rather misleading as you would think that it has something to do with flights and what not. Turns out it's part of their Ruby 7's promotion and essentially it's just a city guide for visitors to Hong Kong.

Quintessentially City Guides
Speaking of city guides Quintessentially just launched a guide on what they feel are the best of the best in each city and of course services offered to their members.

Chanel Haute Couture SS2009
Launched in July 08, Chanel was one of the first luxury houses to embrace the iPhone app model. It's pretty much just showing their latest fashion and accessories plus a news and store locator section which is nothing innovative but at least they are trying.

Ralph Lauren
Not to be outdone, Ralph Lauren also jumped onto the iPhone app bandwagon. Again, it's mostly videos and images of their latest collection along with some behind-the-scenes content and of course a store locator

Related Posts Widget for Blogs by LinkWithin

No comments:

Post a Comment