Thursday, March 24, 2011
The adidas SLVR collection is one of those collections where surprisingly few people seem to have heard about it. Definitely more lifestyle than functional, adidas SLVR doesn’t seem to have much of a brand identity besides trying to confuse people into not knowing whether it’s pronounced adidas Silver or Sliver. (It’s the former for those who are interested.) Supposedly, it’s created for the consumer in between adidas Originals and Y3 but pieces from their Spring/Summer 11 collection reminds me more of Club Monaco and Zara. So I was rather surprised when I heard that Jeremy Scott did a capsule collection for them and even more so to find that it’s wearable and that the clothing would lure my lazy butt off the couch to check it out in person at Harvey Nichols where it’s sold exclusively in Hong Kong. Both menswear and womenswear is available with prices ranging from HK$630 to HK$3,980. Click on for the rest of the capsule collection.