Tuesday, September 22, 2009

Mark My Words

In the quest for eternal youth, many a brand has come up with innovative ways to market their products. Lately, I’ve noticed a trend where beauty products use herbal ingredients to pitch their case. Obviously Korean skincare brand Sulwhasoo is one of them and now Covermark has launched an all new Cell Advanced Series which uses seven types of Chinese herbs in its ingredients; gingseng, ganoderma, bark of mulberry tree root, cois, aloe vera (it’s Chinese? I always thought it was a western thing), angelica acutiloba and shiitake mushroom (isn’t shiitake Japanese?). Introduced to the Hong Kong market just a week ago, the Cell Advanced Series claims to target the skin’s mother cell, where skin cells are generated, and utilise nano-technology to introduce these ingredients to the skin’s epidermis to rejuvenate and repair our cells. The new product line includes the Cell Advanced Lotion, Serum, Cream and Mask. Prices are as follows:
Cell Advanced Lotion 150ml HK$1250
Cell Advanced Serum 40ml HK$1600
Cell Advanced Cream 30g HK$1850
Cell Advanced Mask 6 pieces HK$990

Covermark Shops are located at:
Central Wellington Street 35B G/F
Causeway Bay Times Square Basement Level Shop B247
Kowloong Bay Telford Plaza Phase 2 Shops 325
Mongkok Langham Place L207

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