Being a copywriter is normally a rather dull job. You write what your client or boss wants and any creativity you put into the words are likely to be taken out for fear of misinterpretation by the general public. However, there are times when some companies embrace creativity and OPI is definitely one of them. It’s one of the few brands that I actually read the names of the nail polish colours and not describe them as that blue-green, pale green-blue, dark purple, light brown. (I have an affinity for blue, green, purple, grey and brown hues of nail polish. I let a bright neon pink one slip in and ShoeGeek nearly had a heart attack.) So it’s with much anticipation that I check out OPI’s new Switzerland collection that will be launched next month. Check out some of the highlights after the cut. I think my favourite names have to be Yodel Me on My Cell and Colour So Hot it Berns. What are your favourite tones?
From left: Yodel Me On My Cell, Lucerne-tainly Look Marvelous and The Color to Watch
From left: William Tell Me About OPI, Colour So Hot it Berns, and Skin Teal We Drop