Every four years, Hong Kong is set ablaze with World Cup Fever that is pretty much an extended disco remix of the Rugby 7s except everyone has to party throughout the entire month and stay up late watching all the matches. I've decided to be good this year and only watch the matches where the teams I am rooting for win. (Which teams does a Geek root for? The ones who have the hottest players of course.) Anyway, here's a little known fact for you. Did you know that the World Cup trophy is encased in a Louis Vuitton trunk? It opens on two sides for ease of access to the 14-inch-high, 18-carat-gold trophy and is fitted with a pocket on its long side to hold white gloves. The case will be shown to the public for the first time when the trophy is ready to be given to the Cup's winning team on July 11th. What does it say about me that I care more about the case holding the trophy than the trophy itself?