It's amazing that this little bit of plastic is not in mass production already, and goes to show how something simple can be quite fabulous with a little bit of creative thinking. Bag hooks may be a relic from your granny's era, but they are quite practical if you don't want your bag that cost $93475894 to get all grody on the floor or squished behind your back on your seat. And with the growing size of today's hobos, many fall victim to the "big bag, lots of stuff" trap, where you carry everything and your mom around on a daily basis. I don't know how heavy your mom is, but your shoulder or arm is simply not equipped for this kind of workout, am I correct? Voila, a travel massager at your disposal. Simply genius. Of course, do note that this is one more thing to throw in your bag that you probably won't use on a daily basis. Ah, catch 22s.