Thursday, August 20, 2009

Friends for Life

If you fancy seeing images of yourself plastered all over Hong Kong, head on over to Causeway Bay Lee Theatre Plaza, Mong Kok Wai Fung Plaza and Kwun Tong APM. Esprit is launching a campaign to find a group of friends to front their latest winter advertising campaign. There are no age restrictions and I hear that aspiring models from the age of three to 70 have showed up. In fact, one entry comprises of a group of Taiwanese work colleagues visiting Hong Kong and asked not to be identified or have their faces shown on film as they had undertaken the trip without the knowledge of their boss who had been told that they were on sick leave. The only criterion is that you show up with a friend and tell the story about your friendship. A total of eight groups of friends will be featured in print and web-based promotions for the Esprit Friends ’09 Fall Winter Advertising Campaign and attend various events to represent “the New Face of Esprit” in Hong Kong. And if the fame isn’t enough incentive, you will be offered HK$10,000 cash to split between the group if chosen.

Visit for more information.

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