Thursday, November 4, 2010

Geek Spy: Fledgling Wine

Twitter is expanding its reaches besides being a social medium for connecting people, getting news and generally a forum for Bieber bashing. Partnering with Crushpad, a winemaker in California, Twitter has launched its own wine titled appropriately enough Fledgling Wine. Two vintages have been issued a 2009 Chardonnay and a 2009 Pinot Noir, which according to the FAQ on the site, appears to be an excellent vintage in California, potentially one of the best of the decade. There is a charitable element to this where US$5 from each bottle sold is donated to Room to Read, an organization that battle illiteracy. So why this foray into the wine industry? From the mouths of the cofounders behind Twitter:

“The Fledgling Initiative embodies two things that are at the core of Twitter's mission: providing access to information and highlighting the power of open communication to bring about positive change. This initiative is just one piece of that approach. Take part in this mission and pre-buy our limited bottles of the wine. You can follow along with our wine-making activities on Twitter and at some points even participate in its creation. For each bottle you buy, $5 will be donated to Room to Read, a transformational non-profit that brings books, libraries and ultimately literacy to people in the poorest areas around the world. The efforts of Room to Read will benefit literacy, and in doing so they'll allow Twitter to grow. Because if you can't read you can't Tweet!”

Maybe I’ve been drinking the Kool-Aid but that seems to actually make some sense to me.

P.S. It wasn’t deliberate on my part to write three bird related posts in a row, Angry Bird stuffed toys, Chicken Battle and now this.

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