Friday, November 26, 2010

Adventures at H&M x Lanvin

As the leader of any successful military operation knows, the key to victory lies in teamwork. A few weeks ago when images of the H&M x Lanvin collaboration hit, a group of us girls decided to brave sleeplessness and shame to line up for the chance to nab some of the limited-edition collector's items. After much discussion, strategizing and planning, we came upon the predetermined hour of 4am at the Elements branch of H&M, rationalized based on the fact that for the H&M x Jimmy Choo collection, Laura had gone at 6am and come away with what she wanted. Andrea and I both had half days of annual leave left, so we put in our forms to take the morning of November 23rd off from work. We chose Elements because it was the only fully indoor branch, guaranteeing us comfortable temperatures.

Those same successful military leaders will also tell you that even the best laid plans often go to pot. At T-minus 24 hours came the first sign that all was not right. Spotted in central almost a full day before the collection release were the first-in-liners, eager as beavers and ready to give us a run for our money. By early afternoon, Laura sent me this picture from her Blackberry.

Operation Lanvin needed to go into action earlier than anticipated. The six of us came to the agreement that we still wanted in, but none of us were prepared to do the 12-hour overnighter. Quick thinking led us to a shift system, in which each pair of girls would take a four-hour stint beginning at 8pm. Almost immediately after work, Laura and her devoted boyfriend Mark headed to Japan Home Centre, where they picked up cheapy plastic chairs that would be our only shelter from the elements.

But then, our plan to collectively cut in line and go in as a six-pack was foiled. No cutsies was the rule, and it was enforced by a couple of grumpy security guards with timestamped slips that allowed only 30-minute breaks from the line. That meant that as the last line of defense, Andrea and I would have 10 minutes to pull clothing for six girls. And allow me to remind you that you don't line up on the street for four hours in the middle of the night just to buy one dress. Yet it was our only solution.

I tried to sleep early but it was a restless night. I pretty much woke at 230am and lay awake until 330am, at which point I got dressed in my pre-determined "comfy outfit for sleeping on the street" and went downstairs to hail a cab. I think the cab driver judged me a little bit when he saw where I was going. When Andrea got in a taxi from her home and asked to go the Central, the cabbie instantly replied: "H&M?" How transparent we women are.

Getting out of the cab to see this was simultaneously religious and ridiculous. There it was, a window display that perfectly encapsulated what's so great about commercialism and fashion, immaculate in its reality (we've been dissecting the pics forever) and just a taste of what we were here for, a perfectly ironic reminder that we were so close, yet so far. And then right in front of the window, a troupe of fashion hobos, a potpourri of colourful characters: a cluster of Indian men, purportedly looking to scoop the clothing to clone and sell; Filipina maids, sent to fend for their employers' wardrobe; fashionable boys with undercuts, ponytails and designer tracksuits looking to buy for themselves and their friends (for a smartly calculated profit); and of course, the requisite girls who live for fashion.

At 4am in the morning, pretty much all sense of public propriety flies out the window. It's sort of like when you get on the plane in Economy class and the guy behind your seat INSISTS on stabbing his toes into the space behind your armrest. Does this happen to anyone else, or am I just lucky? And it's sort of like getting an arm massage, except it's really disgusting? Anyway. People were slumped in chairs and on newspapers and cardboard boxes. Our fellow comrades had left us with rations, though: water, magazines, snacks. I had a fishburger from 24-hour McDonald's and considered ordering Tsui Wah to the street. I had my Kindle and my iPad was stocked with episodes of Cougar Town and the seminal Shakespearean adaptation and Joseph Gordon-Levitt featurette, 10 Things I Hate About You.

It wasn't that hard to make it to 6am. I had a minor claustrophobic freak out but that was tempered by activities like memorizing the list of sizes and styles that Andrea and I would have to pick out for the six girls and all our friends and family. Reading magazines. Checking out the vitaminwater truck that pulled up. Watching its driver eat a lunchbox. Gossiping about work. Tweeting.

At 6am, they told us to stay put. They gave out free tote bags and scarves to the first 100 people in line. We drank our free vitaminwater and listened to instructions in Chinese which I then translated to Andrea. We would be in Group Four, the 850-9am section.

Here, there is a gap in photographic documentation as 8am approached and we entered the store to head downstairs to the men's section. Mayhem ensued, as can be imagined, with people grabbing like a drunken frat boy at a sorority house. We nabbed what we could, including a bunch of bow ties and blazers in varying sizes. Dally a second longer and everything was gone. Then we headed upstairs to wait our turn in the enclosed area.

I felt really bad for the H&M staff, but they were all so accommodating and genuinely nice and patient.

When our turn came, we ran in and grabbed as much as we could, as fast as we could. We grabbed and grabbed and grabbed, with little regard for sizes. We grabbed until our arms were filled in a froth of tulle, chiffon and ribbon, and then we grabbed more, until an entire area of the floor was covered with our pulls. The staff helped us put everything into shopping bags and made sure we didn't have more than our allocated allotment of items (one per style per person). Somehow we stumbled back into the store and dissected our purchases with Tina and Laura. That's Tina resting amid our clothes.

We bought pretty much all we pulled, leaving behind only one pair of men's sweatpants. If you need any indication of how ridiculous the amount me and Andrea carried out with our bare hands, this is the number of shopping bags we needed. (Okay, bear in mind the mirror makes it seem doubly crazy.) Then, we took a cab up to Laura's showroom, ordered breakfast and got to work trying on our new purchases.

Totally girly, totally materialistic, totally frivolous usage of time, and totally worth it.

I was distraught to find out that somehow my tee didn't make it back with me. We accused some lurkers of stealing from our shopping back. The rest of the girls showed up to try on their loot, and informed us that the line was still going strong at H&M where stuff was still available. We, against all reason and financial sense, went back down to see if we could get MORE stuff. We did not, as lunch hour had brought a wave of people, but Tina did find my tee, which was stuffed into the accessories wall because I forgot to get a hanger for it. And so here it is, paired disastrously with the ruffled skirt I bought two sizes too small which will soon be snapped up by my sister-in-law's friend.

And so ends the saga of this fairy tale-cum-military operation. Would I do it again? In a second. Even though it's Thursday night, and my left arm is still residually sore.

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  1. HAHA beautiful summary. I felt like I was re-living the entire experience.

  2. Yeah, I forgot to add the part where we couldn't find that Joyce person and we were yelling "Joyce...?" at the crowd and trying to see what she looked like via Laura's facebook and looking for our signature chairs before finally, finally, counting 50 heads and figuring out where she was.

  3. I love it! I also love that the name is Intern Andrea =)

  4. haha Intern Andrea just for you two!

    and yes, we were standing in front of Joyce for like a good five minutes, determining how to get her attention. that was funny

  5. hahahaa.. nice one Christina! I can feel the "gun-jeung"ness in your words! <3

  6. holy smoke! you guys deserve medals. and capes. and tiaras! what a haul.

  7. ZOMG i was in Group 5! :P totally felt yous as i was reading thru this o.O was it one of the most horrid experiences of my life? Pretty Much. was it worth every minute of rolling around on hard concrete Central pavement and waking up with bruises on both sides of my thighs? OH HELLZ YEAH.

    silly of me, i know, but i now feel a certain sense of pride as i catch those envious stares whenever i walk down cwb/central etc in my sweet Lanvin x H&M swag ;) x

  8. This whole exercise just sums up how stupid HK girls are.

    They are not dedicated to fashion as I overheard some idiot people saying. They are dedicated to being just like everyone else!

    Every girl in town is going to be wearing the same dress this party season. Congratulations to H&M and Lanvin for making a fortune out of HK people's obsession to be in a queue.

    Can I recommend that you read a lovely book called Mrs 'Aris goes to Paris by Paul Gallico? You'll understand why when you read it.

  9. omfg! that seems insane. sorry sorry for adding the the mayhem. i didnt think it would be that crazy. it was easier in seattle, if i was just smart enough to get there by 5am. although i was told the seattle store didnt get all items :( but thank you thank you thank you for my new faux fur coat :D

  10. @anonymous: with all due respect, your "generalisation" in the first line of your comment seems drawn a bit...too widely? i totally resent that u'd cop me out for being someone who doesn't respect fashion and being "stupid"; it is precisely because of my obsession with Lanvin and all things fashiony that brought me to such lows...given another label, i prollie wouldn't hv bothered. x

  11. super loved to hear all the drama ensuing h&m x lanvin hk style... brilliant just brilliant!

  12. Did you go to see Lanvin's collection for H&M?

    Whether you bought a piece from the collection or not, your opinion interests me!

    I'm doing a PhD on this subject and am very interested in what you have to say.

    Here is the link to the Questionnaire

    It will take no longer than 4 to 6 minutes and your help is very important for my study.

    Thank you for completing this form!

    Christine (from France