Wednesday, August 22, 2012

Pandora's Box

Never really knew much about this Danish jewellery brand, Pandora. They make charm bracelets, except instead of dangly charms, they're mainly screwed on like beads on a cord (obviously that is a gross distillation of the product line into one category/product).

My knowledge was therefore expanded fairly exponentially after Virginia invited me to a lunch hosted by Pandora (it's a client of her PR firm, insert disclosure text here, yadda yadda yadda, but guess what, I write what I want anyway). The aim of the get-together was to showcase the fall collection via a storybook fashion show. Technically speaking, I've always thought charm bracelets fell into the category of high-school wrist fodder, but with the fad of wearing 3,000 bracelets seeming never to end, that's clearly changing. And, as I mentioned, my assumption that Pandora was a one-trick jewellery brand was clearly off -- rings, earrings, necklaces, oh my, Pandora has them all.

My picks for the upcoming collection are the stackable rings -- thin enough to fit the criteria of delicacy that is currently in vogue, but yet still diverse enough to incorporate a whole myriad of patterns and textures.

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