Thursday, May 3, 2012

The EcoChic Design Award 2012

Our culture of consumption is a conspicuously evil one, and we certainly are no helpers to the cause. Half of our posts here are specifically engineered to transfer our frivolous want of pretty things/food onto the greater public. So I guess, once in a while, we should try and remind ourselves of the creative opposite: instead of buying, buying and buying more, why not try taking what you already have and regenerating?

That's exactly the idea behind sustainable-design-promoting Redress's EcoChic Design Award, a competition that pits six budding young semi-finalist designers against each other in a Project Runway-style head-to-head battle to churn out mini collections using sustainable materials and methods.

The six designers -- Ku Ho Ping, Tang Chi Shing, Tsang Ho Yin, Tsang Nga Hei, Tsui Yat Sing and Wan Ka Hang -- have their work on display right now at an exhibition in K11 Art Mall in TST, on the 1st floor. And speaking of Project Runway, the EcoChic Design Award offers a similarly cool prize -- the opportunity to design a sustainable collection for Esprit.

There's also a People's Choice Award, in which you readers can vote here before July 1 -- the winner will get an educational trip to London to learn more about the fashion industry. And five randomly selected voters will win a piece of jewellery from sustainable jewellery brand John Hardy, so there's even more incentive to get involved.

To further the public education, Redress also organized a series of three workshops to teach attendees how to refashion used materials into new garments. We attended one last week, so you'll see our photos from that soon -- stay tuned!

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