I love it when brands utilise social media. There’s still a distinct lack of respect for online media in Hong Kong but in the past two years, online has really blossomed. Luxury brand Louis Vuitton is clearly embracing the online platform and for the first time ever, they will be doing a live broadcast of their Spring/Summer 2010 ready to wear collection on Facebook. Fans will be able to check out Marc Jacobs’ latest creations via a live stream from Paris Fashion Week on October 7 2009 8:30pm Hong Kong time. Following the event, the video of the show will be available on demand exclusively on the fan page for 24 hours. Visit www.facebook.com/louisvuitton for more info. Louis Vuitton can also be found on Twitter www.twitter.com/LouisVuitton_HQ.