Wednesday, September 10, 2014

Louboutin Nails: Pop or Drop?

By now we all surely know that Christian Louboutin has launched nail colours... those of us beauty junkies, that is. I'm not sure who is investing in these, at $400+ a pop, but they're obviously a fun addition to the shoe business, rather than a key driver of revenue. (Although that may change, as the footwear brand is working on a second-phase beauty launch. Mum's the word on what exactly that involves, however...)

With everyone in the world converting to soft gel, I wonder when brands are going to start adapting and offering long-wear soft-gel formulas in lieu of the typical chippable stuff.

There's no denying, though, that those who choose the wipe-off formulas get lots more variety in terms of hues. The Louboutin Pop series is just one example. And all those covetable Chanel shades, and the Deborah Lippmans, and the fun Ciate finishes. For now! The Shellac revolution will continue, if you ask me.

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