Tuesday, January 12, 2010


I've been to the Levi's denim factory in China quite a few times and each time I leave impressed. The factory is such a large scale operation that it's mind boggling to see the thousands of workers who sit there each with their own minute task. While it may seem that each pair of jeans are identically produced by machinery, a large part of the process is actually hand done. Stonewashed jeans are literally created by having tons of factory workers rubbing rocks all over the jeans to create that textured effect. So I imagine, the workers had a bit of fun when Jean Paul Gaultier decided to do a crossover line with Levi's that is inspired by bondage and sex.

Jean Paul Gaultier men’s spring/summer 2010 collection reinvents the classic material denim and is part of an exclusive collection in collaboration with Levi's (whose 501's are a classic for a reason). Featuring ten styles, the end results are surprisingly wearable. Highlights of the collection include a classic denim jacket that is playfully reconstructed with frontal cut outs and straps to resemble a leather harness.

This limited edition will be available in stores in January 2010 for a select time only at Jean Paul Gauliter boutiques.

Shop Address:

254, Pacific Place, Admiralty, Hong Kong Tel: (852) 2918 0374

G08, Lee Gardens Two, Causeway Bay, Hong Kong Tel: (852) 2915 6189

102, Ocean Centre, Harbour City, Kowloon Tel: (852) 3586 9628

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