It's interesting to see how certain causes have taken on branding at such a high level that entire colours have been just given away at a whim. It started with AIDS awareness and the colour red, and then breast-cancer awareness followed suit by claiming the colour pink. Breast-cancer awareness went one better by claiming an entire month to itself, every October. Since today is the last day of Halloween, I thought we'd pay tribute with a little bit of pretty pink from Jason Wu's SS12 collection.
I'm a pink girl (I'm super girly, and not afraid to admit it) so that means that for one month a year, doing what I normally do -- carrying pink stuff wherever I go, and wearing it too -- actually counts as doing something charitable and promoting breast-cancer awareness. Let's not get too technical here, but the gist of it is that when we see pink, we should all be aware that breast cancer attacks women of all ages, and we should do exams and get regular check-ups. I'm feeling my boob right now for lumps. And wearing pink socks. You like that thought, don't you.
Anyway, it's also to promote visibility of the disease to promote support and raise funds. You can donate to the Hong Kong Cancer Fund on their website here, and for everyone who Likes the Cancer Fund Facebook page this month, The Body Shop will donate $5 as well, so definitely do that today. Go social media!