Wednesday, February 24, 2010

White and Plump

I always think beauty press releases are the hardest to write as you need to balance the fine line between the technical scientific terms and breakthroughs which can lead to a snooze fest or the flowery meaningless copy that is meant to intrigue but doesn’t give any solid information. I just received one from MTM Custom-blended Skincare where they are promoting their first whitening product; the Custom-blended Whitening Moisturizer. What drew me attention to the release is firstly their image and how after using the product your skin will be whitish and plumped like wagashi, a traditional Japanese confectionary. While I get that they want to convey the image of translucence, I’m not too sure how well they passed on the message. When I first saw the visual I was thinking that the sweet might have been a silicon pad and it doesn’t sag or leak through even if you poke it with a toothpick. Which then of course led me to think that it’s a breast cream. Of course, now I’m writing about the product so it may have been a savvy move on their part!

Anyway, for those who are interested in the product itself, the MTM Custom-blended Whitening Moisturizer is designed to combat dullness, yellow pigmentation, dark spots and uneven skin tones using natural ingredients such as the Japanese Pueraria Lobata Root Extract, High Potency Vitamin C Glucoside and, Japanese Rice Bran Extract.

Custom-blended Whitening Moisturizer(35ml)is available at all MTM Custom-blended Skincare Centre and SPA by MTM, Hong Kong at HK$750 starting March 1.

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