Alexander the Great, and how you really command an empire.
You thought I was joking when I wrote that punching people was a regular occurence at sample sales. After you watch this video -- detailing what happened when Alexander Wang opened a warehouse of FREEBIES from his T by Alexander Wang collection to the public at a secret special event -- you'll see I'm just a gentle little lamb. Anyway, this is a beautifully filmed and intelligently engineered marketing video that proves that people will do anything for freebies. So don't blame those bloggers for "selling out" and doing things for free clothes/food/hotel stays etc. That beast is inside us ALL. But most of all those two girls fighting over the not-very-attractive red silk shirt.