I must admit when we were offered first look at a new film directed by James Lima that was specially commissioned by Loewe, this wasn’t quite what I had in mind. In fact, the little bag lover in me is still quaking a little after watching this two minute clip. I tried to comfort myself by saying that it’s not real, the Amazona bag wasn’t really damaged in the process but after checking with the brand, apparently it’s real pyrotechnics at work here and that a few bags were sacrificed in the name of drama. Don’t be showing this film to the boyfriend that’s complaining you're a shopaholic, he just might get some wrong ideas.
Such lovely bags! And blown up? I'm sorry, what is the artistic point again? I love Loewe, but next time they have an idea to blow up a few bags, they should re-think (i.e. donate to me).
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